No such thing as a free toilet
Ryanair has recently been voted Britain’s worst family brand. Yet more people fly with them than any other airline in the world.
Ryanair represents the rise of the rational consumer. The rational consumer is much less open to manipulation by branding than previous generations of consumers.
What do people really want from an airline? […]
Oven Stories
Web teams often think progress can’t be made because “it’s always been this way.” By challenging tradition you can find that it’s not as immovable as it seems.
We Irish love traditions. My parents were avid newspaper readers and the first page they’d always go to was the Death Notices page. Because the Irish love going […]
The great big grand Web
The Web has happened in a really big way, and most organizations have not adapted to the way it has changed the world. But they will.
Organizations take time to change and adapt. That’s the one big lesson I’ve learned since I started in the web business back in 1994. It’s easy to stand on […]
Is your website a needy child?
The public website or intranet that keeps screaming for attention with useless images and vain content will get little from the impatient and sceptical customer.
The needs of the organization are great, and the larger and older the organization gets, the greater those needs become. The problem is that the internal needs of the organization rarely […]
Obsessed by technology
It’s time for a more realistic view of technology. Human input is still useful, and in some situations essential.
If you go to the bottom of the Google News homepage you will find the following statement: “The selection and placement of stories on this page were determined automatically by a computer program.”
What exactly is […]
Interactive is a meaningless word
Making your websites more interactive is a meaningless strategy. Make your website more useful instead.
Picture this scene. You are sitting in a meeting with some very cool people. These cool people think that, when it comes to the Web, they totally get it. They’re very smart people and they’re so important that they have to […]
Web history: middle of the beginning
The Web has only just begun to make its mark. As we approach 2008, we are only in the middle of the beginning of a revolution that is transforming humanity.
I often meet web professionals who are frustrated with their websites. This is quite understandable. Change can seem quite slow at times. I have even […]
The collaborative Web
The essence of the Web is about linking, sharing and collaboration. Productivity and value creation is driven by cooperation.
Humans love the myth of the great individual overcoming overwhelming odds to achieve incredible goals. We seem to need to know that someone is in charge; that someone is leading, directing, managing.
There is no one person in […]
Websites: designed by dogs, managed by cats
A key danger in website design is over-ambition. We need to design a website we can professionally manage.
I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? Because a dog always […]
U.S. Army clamping down on soldiers’ blogs
The U.S. Army is tightening restrictions on soldiers’ blogs and other Web site postings to ensure sensitive information about military operations does not make it onto public forums.
This is not just a problem for the U.S. Army. Many organizations are struggling to find a balance between being open and not allowing secrets out.
U.S. Army clamping […]
