The power of collective intelligence
The Web is the greatest collective intelligence engine in human history. We are living through a Renaissance in democratic thought and individual opportunity.
All the news is bad. Or so it would seem. We are witnessing the decline and fall of Europe, according to TIME magazine. It’s hard to find an optimistic journalist or opinion writer […]
The changing role of marketing
Marketing has become everything you do. Everyone in your organization is a marketer.
In classical management thinking, marketing, advertising and branding were often separate from the product and company. This is a particular type of thinking best associated with what is called Fast Moving Consumer Goods (FMCG), but has become popular for all types of […]
Identifying top tasks: an introduction
Identifying top tasks: an introduction
How do you measure the value of your website? You identify your customers’ top tasks. Then you measure whether they are able to complete these tasks quickly.
Over the coming issues we’re going to go into the detail of how to identify top tasks and how to measure them. This will be […]
The web is critical. The web team is not.
Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here’s how to change that.
You change how your website is seen within your organization by changing how you measure it. Up until now most websites are measured based on inputs (content, technology, traffic). To measure real value you […]
Things are better than we think
Things are better than we think
As 2011 approaches perhaps the best thing we can hope for is some optimism.
I remember being on a flight to Iceland a couple of years ago and feeling apprehensive as the plane approached the runway. They were in the middle of their financial crisis and I was afraid that they […]
What financial crises teaches us about information
There has never been more information in the world, yet the financial crisis that started in 2008 showed that more information does not necessarily lead to better decision making.
There can be too much of a good thing. The free flow of information is absolutely essential to the functioning of a modern society. However, too […]
Rise of evidence in human decision making
Technology should be embraced when it leads to better decision making. Human experts should not be followed blindly.
“The door is closed. The decision was not to use technology at all,” FIFA general secretary Jerome Valcke stated in March 2010, as the governing organization of football rejected the use of technology as a support to the […]
The shift to service
Cloud computing and virtualization reflect a general movement driven by the Web: a shift towards a more service-driven economy.
There are two major trends that are now coming together to reshape our economies and societies. One is the continuing replacement of humans by computers in the workplace. Computers are essential in manufacturing and in the office. […]
Website design: Impatient versus bored
Customers are much more likely to get impatient with your website than they are to be bored with it.
When was the last time you were bored with a website? Do you get bored with Google? Do you get bored with Amazon? Perhaps the last book you bought from Amazon was boring, but was the Amazon […]
Building a brand on the Web
You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time.
I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then […]
