Impediments to seeing information as a task
Those who created information rarely had to worry about the impact of what they wrote. Until the Web.
A key element in journalistic training is studiously avoiding thinking about the impact of what you’re going to write. Good journalism is about finding out what needs to be said and saying it regardless of the consequences.
This […]
Web’s key management metric: task completion
Supposing someone has to visit 20 pages on a website to complete a task, when with better management, they would only have to visit 5. Thus, the more page impressions, the more frustrated customers become.
If a website has lots of repeat visitors, does that mean they couldn’t complete their tasks on their first visits? If […]
Web task management principles
Web task management is about managing your website around common tasks. Success is measured on the completion of these tasks.
What is different about web task management? Traditional website management focuses on managing the technology and/or the content. Such website management approaches are generally project-based.
Under traditional web management models, for example, launching a search engine […]
Why was the milk kept at the back of the supermarket?
Supermarkets are 77 years old in August and they have learned many lessons in self-service that can be applied to websites. Getting a litre of milk must be amongst the top tasks of customers going to a supermarket yet traditionally milk was always at the back of the store. Old style grocery marketing suggested you […]
The problem of dirty data
More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content.
Gartner Research believes that very few organizations are making progress towards professionally managing their most important data. Research Vice-President Andreas Bitterer said that “dirty data” is often overlooked as a business imperative.
“There is not […]
