Activating customers key to success
A Jupiter Research study confirms the importance of online reviews. “33% of Internet users find their buying decisions being influenced by sites with consumer generated reviews and content”, according to Searchengineguide.
While this is interesting enough, although not that new, Searchengineguide concludes with a point that goes beyond interesting. It might be critical to your online […]
Learning to love the stranger
The future belongs to those who can combine the strength of community with the openness of globalization.
Scandinavia is an amazing place. You would think its high taxes would discourage entrepreneurship, yet it produces some of the most innovative companies in the world.
Every time I visit Denmark I’m struck by the cooperative and collaborative nature […]
Web facilitates wisdom of crowds
Harnessing the collective intelligence is the cornerstone of the Web’s success.
I used to have a lot of faith in expert knowledge and expert advice. I still do. However, because of the Web, and in an increasing number of circumstances, I am beginning to place more faith in the advice of collective intelligence.
We have been […]
Invasion of the Web Amateurs
Interesting article by Steven Levy in Newsweek. Is the crowd stupid or wise? Sometimes it’s stupid, but more and more–driven by the Internet–it’s wiser than the wisest expert.
March 26, 2007 issue - Andrew Keen is not surprised at the latest twist in the ongoing saga of Wikipedia. In his view, the entire Internet movement involving […]
Video interview with Gerry McGovern on customer-centric approach
http://www.video-on.be/webscene2007.html
Customer power driven by the Web
The shift from organization power to customer power continues, as customers use the Web to organize themselves like never before.
The Web gives organizational tools to the customer. The ability to organize 100 or 10,000 people used to be the exclusive domain of nations or well-funded private companies. Not anymore.
“The power of groups, the clout that […]
Easy to use: Why the Web demands simplicity
The more sophisticated a society and its economy becomes, the easier it is for its citizens to do what they need to do.
In Lima, Peru, to legally establish a one-person garment workshop takes 289 days of bureaucratic toil, costing $1,231, 31 times the monthly minimum wage. In the Philippines, purchasing land can involve up to […]
