Why audience navigation usually doesn’t work
Links cause most problems when they overlap and audience based links are particularly problematic.
Some years ago we worked with an educational website. They had links such as Teachers, Students, etc. All seemed very logical and reasonable. Until we started testing tasks.
We gave teachers tasks about putting together some sort of classroom exercise. We expected […]
Tips for writing great links
Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely necessary.
Write links like you would write a heading. Use 8 words or less. Write the link as if […]
The art of linking
Linking is the essence of the Web. Web professionals must focus primarily on links, rather than the content or technology.
If you’re trained as a content professional then you’re trained to think about documents, manuals, articles, brochures. You’re focused on sentences and paragraphs.
One of the latest crazes on the web is “curation,” which seems to […]
The greatest period in human history
The Internet is helping us move towards a more educated, prosperous, healthy and wealthy world.
Imagine for a moment a terrible virus was unleashed on the world that caused babies to die at birth. Imagine that this virus had been raging for 12 months and that during this period every baby in the world died at […]
