Archive for December, 2011

Great web brands

SurveyMonkey is a great web brand because it is both very reliable and extremely easy to use.
Over the years I have designed hundreds and hundreds of surveys. I have looked at a lot of survey tools. Some were terrible, many were okay, but SurveyMonkey is by far the best. In fact, SurveyMonkey is one of […]

How to increase productivity in the digital workplace

When an employee is on a salary, managers don’t care about their time. They think it is elastic. This is why intranets perform so poorly.
It was a hot summer evening in Houston. I was walking to the car park with John, a member of an intranet team for a large organization. “Management doesn’t care how […]

The customer is the advertiser

The customer is the marketer; that’s what social media is for. The customer is the advertiser; that’s what Google is for.
In a world where people have lots of time and there is very little education and very little information, traditional marketing and advertising thrives. We are not living in that sort of world.
The Celtic Tiger […]