A day in the life of a web novice manager
“This website needs a total redesign,” Bartholomew Daehria guffawed enthusiastically. “It needs to be much more interactive and visually attractive.”
Tom’s heart sank. Another new manager. He’s seen it all so many times before. “What exactly do you mean by interactive,” Mr Daehria?”
“Call me Bartholemew, boy! Or better still, call me Bart. But, whatever you do, […]
You don’t need a mobile strategy
Mobile is a platform. It is a tactic, not a strategy. What you need is a strategy for the connected customer.
If a Norwegian man is sitting on the toilet reading the news on his iPhone, is he mobile? Well, research indicates that one of the most favored places where Norwegian men use their phones […]
Navigating through crowds and experts
We compare in order to make the best decision. To do that we need to consider the opinion of both experts and crowds.
Lulu is a musical collaboration between Lou Reed and Metallica. Rarely has a new album received such extremely nasty and sustained abuse from the majority of fans and critics.
I happen to think […]
The vital importance of the first click
If customers get the first click right they have twice as much of a chance of completing their task than if they get it wrong.
Nobody likes taking a wrong turn, particularly when it’s your first turn. If you have travelled 10 kilometers in the wrong direction, then it feels like you are travelling back 20 […]
