Pavlov’s dogs are waking up
There is a growing resistance to traditional marketing techniques. Today’s customer is more logical, less emotional.
“International scientists say they have found the first evidence of resistance to the world’s most effective drug for treating malaria,” the BBC stated in 2010.
“The prevalence of antibiotic resistant bacteria is a result of antibiotic use both within human medicine […]
The Customer Spring: Empowered customers rise up
The customer is not captive anymore. The customer is active. They are in control.
“Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV,” according to Nielsen News. What were they doing? Mainly checking email; but they were also researching products and tracking down discounts.
“Google reported revenues […]
Telling the truth is not a marketing sin
People are no longer so easily fooled by happy marketing and communication spin.
Once upon a time there was a company that was not doing well and was letting people go. Its internal communications department went into overdrive, constantly publishing feel-good stories. Market conditions improved and the company showed signs of recovery. The communicators department […]
From selling products to delivering services
The reason Amazon is so successful is that theirs is a services culture rather than a product culture.
“What we are doing is offering premium products at non-premium prices,” Jeff Bezos told Business Week when launching the Amazon Fire tablet. According to Bezos “We don’t think of the Kindle Fire as a tablet. We think of […]
The future is about service
“There’s no street address here,” the woman said to me. I had just handed in my US Immigration cards at the pre-screening section of Dublin Airport. I grimaced. I knew I had the full address on my computer somewhere, but my computer was so slow to start and it would take about 10 minutes for […]
