The power of collective intelligence
The Web is the greatest collective intelligence engine in human history. We are living through a Renaissance in democratic thought and individual opportunity.
All the news is bad. Or so it would seem. We are witnessing the decline and fall of Europe, according to TIME magazine. It’s hard to find an optimistic journalist or opinion writer […]
Nobody cares about your new app
Stop talking or writing about your new app, video, Twitter feed or Facebook page. Start making your customers’ lives simpler, faster, cheaper.
“Dear Gerry,” the email from John Kavanagh, Loyalty Marketing Manager for Aer Lingus begins. “As a valued member of our Gold Circle programme I am delighted to be contacting you with news of the […]
What we can learn from Yahoo
Yahoo is an extremely popular website, yet its stock has performed really badly. Why? Because it sells stuff (banner ads) people don’t want to buy.
Carol Bartz, CEO of Yahoo, stated in 2009 that “My fortunes are tied to my pages.” Yahoo has lots and lots of pages and lots and lots of page views. It […]
The changing role of marketing
Marketing has become everything you do. Everyone in your organization is a marketer.
In classical management thinking, marketing, advertising and branding were often separate from the product and company. This is a particular type of thinking best associated with what is called Fast Moving Consumer Goods (FMCG), but has become popular for all types of […]
