Archive for June, 2011

Managing your task list

Collect your task longlist in a spreadsheet with the following headings:
• Tasks: This is where we place the task word/phrase
• Duplicates: This column contains task phrases that are very similar to each other.
• Class: This is the broad classification the task phrase fits into.
• Source: This is where we found the task phrase. For example, “Top 100 Search Results”.
• Internal […]

Where to get your task list from

The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist. I call this list of customer tasks the ‘Longlist.’
The following longlist sources are specifically for a public website, but the basic approach to building a longlist works […]

Identifying top tasks: an introduction

Identifying top tasks: an introduction
How do you measure the value of your website? You identify your customers’ top tasks. Then you measure whether they are able to complete these tasks quickly.
Over the coming issues we’re going to go into the detail of how to identify top tasks and how to measure them. This will be […]

The web is critical. The web team is not.

Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here’s how to change that.
You change how your website is seen within your organization by changing how you measure it. Up until now most websites are measured based on inputs (content, technology, traffic). To measure real value you […]