Redesign out, continuous improvement in
Big redesigns are a very dangerous strategy. Continuous improvement of your customers’ top tasks is much better.
When Gawker Media launched a big redesign in February 2011, its traffic halved. That can happen because even when you do good things, people don’t like change. It can take them a while to adapt to the new environment. […]
Web navigation must face forwards, not backwards
People are on the Web to do something very specific. Great navigation relentlessly focuses on what is ahead.
“This website really annoys me,” an engineer told me recently. “I click several times just to get to the product page, then I click on Version 4, and then several clicks later I click on Configuration and what […]
Information production explodes, consumption stagnates
Our capacity to produce information is exploding. Our capacity to consume information however, remains relatively static.
A recently published study by scientists at University of California estimates that the annual amount of business-related information processed by the world’s computer servers is equivalent to a 5.6-billion-mile-high stack of books from Earth to Neptune and back to […]
The accidental website visitor
It’s very important that you don’t attract the wrong type of person to your website.
I dealt with a specialist government health website some years ago. Its objective was to help medical researchers find research grants. It had a customer satisfaction survey on its website and was getting very poor ratings.
The reason for this […]
