The right words drive revenue at IBM Cognos
You need to manage the words that bring people to your website and the words that will bring them through it.
The IBM Cognos website has achieved three-times the industry average for lead generation. One way they did this was by focusing on getting found in search. They learned some interesting things along the way. “Our […]
Trebling sales leads at IBM Cognos
Know the single most important thing your website is supposed to do.
“I think deciding what our Website was meant to do was the first and most important step to achieving results.” So states John Blackmore, Senior Manager, Web Demand Generation for IBM. Your website, whether it be government, non-profit, intranet or commercial, requires management. […]
OECD case study: Customers are looking for answers, not books.
Why do people read a book? Why do they watch a video? In a business setting it’s because they want to get something done. They have a task to complete, a problem to solve.
The OECD is one of the world’s largest publishers in the fields of economics and public policy. I asked Toby Green, […]
Search Engine Optimization (SEO) pitfalls
Bringing someone to your website is just the first step. Unless they complete a task you have wasted time and money.
The Google homepage is one of the most poorly search engine optimized websites on the Web. If you search for “search engine” (There are 6 million such searches every month.) then Google appears way down […]
