Content management equals continuous improvement
Managing content can yield enormous rewards, but it requires a continuous improvement model.
I was recently testing a website with customers when a simple error became evident. I told the website manager about the error and he said they had already noticed it and would fix it in the next release. This was a basic error […]
What financial crises teaches us about information
There has never been more information in the world, yet the financial crisis that started in 2008 showed that more information does not necessarily lead to better decision making.
There can be too much of a good thing. The free flow of information is absolutely essential to the functioning of a modern society. However, too […]
Top tasks identification method explained
Whenever you get people to vote on a list of tasks, clear trends will quickly emerge.
Over the last eight years we have done well over 100 top task identification surveys in six languages with more than 70,000 people participating. Repeatable trends have emerged, For example, by surveying 400 customers you will have identified your top […]
Find out what customers really care about
The top task identification approach helps you separate the chocolates from the salads and discover what customers really want when they come to your website.
In traditional surveys and focus groups people will say they want salads, but when they’re on their own on the Web they go for the chocolates. For the last nine years […]
