Text is more important than images on the Web
The Web is primarily a text-driven medium and will remain so despite the rise of video.
“Dominant headlines most often draw the eye first upon entering the page — especially when they are in the upper left, and most often (but not always) when in the upper right,” according to Eyetrack III from Poynter Institute. This […]
Web customers crave speed, not emotional experiences
Great websites focus on solving top customer tasks. They solve problems as quickly as possible.
“We’re trying very hard to get you something fast,” Google CEO Eric Schmidt stated recently. “Never underestimate the power of fast. Quick, quick, quick–we want to help you right now.” Speed is the essence of the modern economy. The more advanced […]
On the Web, sell the sausage, not the sizzle
Traditional marketing and communication techniques are becoming less and less valid on the Web.
There used to be a famous ad on Irish TV selling bacon and sausages that placed a lot of emphasis on the sizzle of the frying pan. And I have often been told that marketing is about selling the sizzle, not the […]
When search results mislead
Large numbers of visitors for a particular search term is not in itself a positive thing. We always have to ask the question why?
One of the most popular search terms within the OECD website is “CEE countries.” Which is a bit puzzling because the OECD doesn’t have any particular focus or interest in these Central […]
