The reason why ad agency websites are truly awful
Advertising agencies don’t get the Web because the web is the place people go to do things.
In 2004, I wrote an article advising companies to never, ever let an advertising agency near their website. Back then, ad agency websites were a total joke. If you wanted to find out the very worst way to design […]
The need for speed on the Web
Customers crave speed on the Web, and they reward organizations that make things fast and simple.
Why is Google successful? Because it delivers better and faster results than its competitors. Google truly understands the customer’s need for speed. “At Google, we’ve gathered hard data to reinforce our intuition that “speed matters” on the Internet,” Jake Brutlag […]
Time is (still) money: Time for intranet leadership employee productivity (Part 2)
Managers need to focus on making things easy to do. If it’s not easy, it often doesn’t get done.
A couple of years ago I met a manager who had been specifically appointed by the CEO to improve employee morale. I gave him data that showed that his intranet had the lowest employee satisfaction ratings we […]
Time is (still) money: increasing employee productivity (Part 1)
Most organizations are only operating at 60 percent efficiency even though they may have the most cutting edge information technology available.
I was at a conference recently where a speaker asked an audience of some 600 intranet professionals to raise their hands if their organizations used SAP. About 60 percent of the audience put their hands […]
How to measure the success of your intranet
Focus on saving time for your employees if you want to create an intranet that delivers true value to your organization.
“The source of material civilization is developed power,” Henry Ford wrote in 1926. “If one has this developed power at hand then a use for it will easily be found … The way to liberty, […]
