Website design: Impatient versus bored
Customers are much more likely to get impatient with your website than they are to be bored with it.
When was the last time you were bored with a website? Do you get bored with Google? Do you get bored with Amazon? Perhaps the last book you bought from Amazon was boring, but was the Amazon […]
People are not always the problem
Managers in large organizations are too concerned with downsizing and cost cutting and not concerned enough with efficiency, productivity and customer satisfaction.
“Much of the conventional wisdom about downsizing—like the fact that it automatically drives a company’s stock price higher, or increases profitability—turns out to be wrong, Jeffrey Pfeffer writes for Newsweek in February 2010. […]
Eliminating bad complexity
Good complexity leads to greater convenience, choice and options. Bad complexity leads to frustration, wasted time and wasted money.
Dimitris is a small business owner in Greece. According to a TIME article, he estimates he has paid “about a fifth of his revenue in bribes — to tax collectors, health inspectors, police and other officials”. Small […]
The customer CAN handle the truth
It is time for marketers and communicators to stop treating customers like little children and start treating them like intelligent adults.
“In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology,” the good Google person told me. “This includes […]
