Why we love the Web

A great many people have a poor view of what happened during the 2000s, with the exception of the growth of the Web.

According to a survey published in December 2009, Americans have a pretty dismal view of the 2000s. It has been voted the worst decade in living memory. “By roughly two-to-one, more say they have a generally negative (50%) rather than a generally positive (27%) impression of the past 10 years,” the study states. “This stands in stark contrast to the public’s recollection of other decades in the past half-century. When asked to look back on the 1960s, 1970s, 1980s and 1990s, positive feelings outweigh negative in all cases.”

However, there is a bright spot in an otherwise dim decade. “The major technological and communications advances are viewed in an overwhelmingly positive light,” the study states. “Clear majorities see cell phones, the internet and e-mail as changes for the better, and most also view specific changes such as handheld internet devices and online shopping as beneficial trends.”

So, do we love technology? Do we love HTML and Flash and JavaScript? Do we love reading off computer screens, and long for the tactile touch of the well-designed keyboard? Are we yearning for robots?

Hardly. What the Web reflects is empowerment and connectedness. The Web has probably led to an increase in negative attitudes to other things because it allows us to go behind the spin, advertising and propaganda. Thanks to the Web we’re not so easy to fool, manipulate or mislead.

The Web allows us to check out for ourselves, to communicate more easily with our peers and find out what they think. The Web makes us more powerful. It allows our voices to be heard more. That’s why we love the Web.

That’s the shift, the change we can believe in. It is the movement of power from organizations to individuals and the groups these individuals may form. Because another thing the Web does is make it much easier for individuals to form effective groups. Like the group of people who stayed at Hotel XYZ and what they think of the service they got. That’s why we love the Web.

We love the Web because we can compare prices for insurance, vacations, cars. We can compare universities and political candidates. Most organizations hate being compared and ranked. Many organizations don’t even want to give you the price on their website. They’re going to have to.

Amazon has the highest level of customer satisfaction of the 40 largest US ecommerce sites, according to an American Customer Satisfaction Index survey.

Customer satisfaction matters. Customers who are highly satisfied are 65 percent more likely to buy online, according to the survey. They will also tell their friends about the good experience. And what drives satisfaction? A good price, a wide selection, and a website that’s easy to use. In December 2009, online spending was 15.5 percent higher than in December 2008.

This is the age of the empowered, cynical, skeptical, hype-resistant customer. It’s a great time to be a customer and it’s a great time to be a customer-centric organization

Pew survey
http://people-press.org/report/573/#

Amazon Tops in Customer Satisfaction
http://www.ecommerce-guide.com/news/news/article.php/3855836

 

13 responses


  1. Gerry

    This is a subject that I should whole heartedly be behind, I work on peoples websites from wherever I like, I can be contacted wherever I am - but there’s the rub.

    Previous to the 2000s when I finished work I finished work. When I went on holiday I was not contactable and got a real break from my working life.

    Yes, shopping from my own home is great - or is, there are no longer any music shops in my town. At the whim of a text I can cancel a night out at the last minute - too late really for other people to plan for. Hotels - with all my web knowledge I still insist on phoning to book my accommodation.

    With the overload of information the web can inflict, are people stopping to think clearly, make considered decisions, maybe that’s why the 2000s aren’t looked back on with too much pleasure.


  2. What a daft survey. All it measures is nostalgia. I’m sure there would have been similar antipathy towards ‘the last ten years’ if people had been asked at the end of the 1970s, 1980s or 1990s.


  3. I do agree that the web has created a far greater informed consumer. Customers, clients and even employees now have far more ways to connect, engage and create dialogue. However, do we as consumers, customers and employees have far more empowerment? I sincerely doubt it. There are some examples where individuals influence a brand, a product or a service, however, these are minor. Since the development of the web we have seen a rapid decrease in elements that have major impact on the empowerment of consumers - such as government commissions, trade unions, industry bodies etc, that had an interest in the long-term, sustainable development of sectors and products. US Presidential election is a prime example. Through the web we now have thousands of access points to interrogate, discuss, engage, question, comment on the process, however, do citizens of that process (or product) have more influence now than 20-30 years ago? The web has given us the ability to learn and discuss more, but has it given us real power?


  4. Got to agree with you on this one Gerry! Have to wonder though about the survival strategies for those places that “don’t even want to give you the price on their website”: how are they going to survive when their competitors WILL publish prices?

    I am eternally amazed at professional services organisations that resolutely refuse to even publish their day rates, with the usual justification that they don’t want their competitors to find them out. Granted that is a consideration - but I always reply “when did you ever buy anything without knowing the price in advance?”

    James


  5. David, it’s an interesting point about the whole information overload thing. There’s definitely too much information. But I believe that by and large people are making more informed decisions today.


  6. Mike, you’re right about the nostalgia angle of the survey–that’s not very reliable alright.


  7. Mark, I suppose the answer to your question of whether the Web has given us real power can only be answered in time. I do believe it has.


  8. Absolutely agreed, James. So, they won’t give us (the customer) the price because they’re afraid of their competitors. What logic has that?


  9. The web course I teach uses the creation of a conference website as the central project and I am often told by people “Ooh no, you shouldn’t put the price on there.”

    That seems bizarre to me. Price is one of the ‘Top Trumps’ pieces of info that has to be prominently displayed: where is it? when is it? what is it about? how much does it cost?

    People who are initially attracted to the event are looking to see if there is anything stopping them going: I’m busy that day (or it has already happened); I can’t get there (or don’t want to go there); it’s nothing that would interest me; I can’t afford it.

    Everyone falls into one of three categories:
    * Can afford it (in which case, that’s one less thing to worry about).
    * Can’t afford it (but thanks for letting me waste my time by researching all the other details of this event that I now find I can’t attend).
    * Not sure: need to check bank balance/ask boss/etc. (so I need to know how much it costs).

    In all three cases, the customer benefits by knowing the price - and the customer will get frustrated at not knowing the price. The only exception is certain sections of the public sector where there is money to burn and cost is immaterial, even if it’s extortionate.


  10. Mike, a good description of why people want to know the price.


  11. Yes, the internet has gotten better - a LOT better. However with 2 wars being fought in at least 5 countries, the background noise is wholly negative. Throw in a population that cares more about comparative online shopping, Facebook, Twitter, MafiaWars, etc., and it’s actually easier to look back negatively on the last decade than try to flout any successes. Every day it’s ‘terror this’ and ‘terror that’. Wow, Obama used the Internet to get elected, wow. That’s so great. We all pulled together and what do we get but more war and more excuses?

    Now that I’m 30, I can say my entire 20’s were colored by a background of George W. Bush, Dick Cheney, and their disastrous illegal occupations. The internet has become like a shopping mall with its occasional bookstore, than a resource for citizens to come together and make the world a better place. Sorry if this is the wrong blog for such commentary but if you want to know the truth about why the last decade was such a disgrace to any rational person, all you have to do is take a look at the headlines.

    The question that another commenter pointed to in regards to how technology overlaps with our personal lives, is worth reasking: Is technology helping humanity progress, or is it just keeping us busy? I used to think the latter, now I wonder. This is coming from a systems/web designer.


  12. A little bit of clarity re: “Is technology helping humanity progress, or is it just keeping us busy? I used to think the latter, now I wonder. This is coming from a systems/web designer.”

    I meant ‘former’. It seems that we’re all busier, we’re all Status Updating and Tweeting, but overall general human progress continue to take a backseat to shiny things. I love the internet. It has the capacity to set us free. I really believe that. It’s just like anything else awesome, the internet got co-opted by advertising and self-promotion. Thanks for making me think, sorry my comment had to happen on a Monday morning. Cheers!


  13. Jason, I think you make a very valuable observation. It is a balancing act of sorts and the Internet is far from perfect …

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