When do you have too much information?
Modern organizations have armies of people trained in producing and publishing information, but there is a huge and growing lack of people who are skilled at organizing, analyzing and prioritizing it.
The Christmas 2009 airline-bombing attempt in the USA showed what can happen when there is too much information and too little skilled analysis. “It’s […]
Building a brand on the Web
You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time.
I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then […]
Is annoying people a good strategy?
Traditional marketers and communicators are obsessed with achieving their objectives. Web marketers and communicators are obsessed with helping customers achieve their objectives.
“Brand advertising, the kind you’re used to seeing on TV and in print, isn’t nearly as big on the Internet as the search ads dominated by Google,” writes Peter Kafka for the Wall Street […]
Why we love the Web
A great many people have a poor view of what happened during the 2000s, with the exception of the growth of the Web.
According to a survey published in December 2009, Americans have a pretty dismal view of the 2000s. It has been voted the worst decade in living memory. “By roughly two-to-one, more say they […]
