No such thing as a free toilet
Ryanair has recently been voted Britain’s worst family brand. Yet more people fly with them than any other airline in the world.
Ryanair represents the rise of the rational consumer. The rational consumer is much less open to manipulation by branding than previous generations of consumers.
What do people really want from an airline? […]
The importance of getting to the point
The importance of getting to the point
In an age when time is the most valuable resource of all, it is vital to lead with the need, to answer the question as quickly and concisely as possible.
Your laptop keeps crashing. It’s driving you insane. You’ve waited for ages on the phone for support and have given […]
Help those who want to help themselves
On the Web, communicators must first and foremost help those who want to be helped, rather than trying to reach brand new audiences.
I’ve seen some powerful ads about drug use on UK television recently. They don’t pull any punches. At the end they advise you to go to a website. Do you know what that […]
