If your customer falls in the forest of your website
If your customers fall in the forest of your website and you don’t hear them scream, did they really make a sound?
Yes they did. It was the sound of them clicking on the Back (I’m outta here and I won’t be back) button. I’ve been doing this web thing since 1994 and I still make […]
Speed on the Web
Manage your customers’ time
The Web is not free. It charges customers their time. Successful websites deliver the most value for the least time.
Google is the benchmark for success on the Web. Google is obsessed with time. Your time. Google is all about helping you find stuff quickly. Practically everything Google does has speed as a […]
How to create clear web navigation menus
To create clear menus you need to understand your customers’ top tasks and use the words they would look for as they seek to complete these tasks.
Good web navigation is unsubtle. It is clear, precise, familiar, consistent, boring, unemotional. Good navigation is ugly and functional.
You’ve just designed a new plane. It’s sleek and ergonomic, […]
How to write a great web link
A link is a signpost, a promise. If a customer clicks on your link they are spending their time. Don’t make them waste it.
There are two types of links: navigation links (also called classification or menu links), and the links that are part of the body text of the page.
Links should embody the action. […]
You Should Follow Me on Twitter
The exact words you choose on the Web can have a huge impact on behaviour. Finding the right combination of words takes testing and a focus on the action.
Dustin Curtis creates user interfaces. He’s a creative type. I knew that as soon as I visited his website because he uses a black background. That’s very […]
