Links are New Yorkers (Writing great web links)
A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get.
If most of today’s web links were married they’d be heading for divorce. Because they never keep their promises. “Darling, I’ll be home at 10.” But […]
Confusing menus and links: the web’s biggest challenge
To make menus and links simpler you have to think like a customer. You also have to reduce the number of links and focus on the task at hand.
If you visit the BBC homepage and choose “Sport” you are brought to a page about sport. Just sport. The critical first screen is all about sport. […]
The ‘search, compare, verify’ generation
Success on the Web is not about making customers do what you want. It is about helping customers do what they want.
My Lenovo laptop has great battery life. The battery lasts for 650 thousand million years if I don’t turn it on, and for 65 thousand million years if I turn it on dimly lit. […]
Surviving information-seeking sickness
The key to web success is to stop thinking about organizational information and start thinking of customer tasks.
It all started many years ago. I remember the moment as if it were yesterday. A colleague was sick in Beaumont hospital in north Dublin. My friend Tom and I decided to pay her a visit. As we […]
