Oven Stories
Web teams often think progress can’t be made because “it’s always been this way.” By challenging tradition you can find that it’s not as immovable as it seems.
We Irish love traditions. My parents were avid newspaper readers and the first page they’d always go to was the Death Notices page. Because the Irish love going […]
IKEA chooses an ugly font
IKEA changes its font to Verdana. This is not likely to result in a massive drop in sales.
“Verdana was designed for the limitations of the Web — it’s dumbed down and overused,” Carolyn Fraser, a letterpress printer in Melbourne, Australia, told TIME. The design community is seemingly up in arms that IKEA would choose […]
Hero shots, deception, and web marketing
The most effective web marketing is having a website that is useful, simple and fast.
An online game recently ran a series of ads featuring buxom women. When asked why it had buxom women in its ads since no such women appeared in the game itself, a representative of the company admitted that the women were […]
The Ugliest Website in the World
Craigslist is a very ugly website. In 2009, it is estimated that it will have a turnover of $100 million. It has 30 fulltime employees.
Craigslist breaks all marketing and branding rules. In fact, it doesn’t market or brand or sell itself at all. There are no marketers on staff. “Only programmers, customer service reps and […]
