When online is better than face-to-face
There is an assumption that a face-to-face interaction delivers a better result than a ‘cold’ online interaction. But that is not always the case.
Last month, I needed to change a number of flights at very short notice. A relation had died and I needed to get home. I was in the top tier of my […]
Volume is the wrong way to measure web success
Are you measuring the right things? Could growth in your page views in fact be a negative trend?
“The latest online ABC figures for Ireland show that Daft.ie, the property sales and rental portal, remains the most visited website in the country, with 1,275,630 unique browsers per month,” Mark Keenan writes in The Sunday Times in […]
The real difference between Google and Yahoo
Yahoo’s customer is the advertiser. Google’s customer is you and me. That’s why Google has been more successful..
“We have never been a search company,” Carol Bartz, Yahoo’s chief executive told the New York Times in August 2009. “Search was Yahoo’s origin story,” stated Danny Sullivan, a search engine expert who has followed the search industry […]
Nobody cares about your website
Your customers couldn’t care less about your new look, your new design or whether your dog has just had kittens.
“Hi Gerry,” the Air New Zealand marketing email started off. I remember many years ago when I was a young employee at a company that had just bought its first computer. We got this word processor […]
