Web turns marketing and communications on its head
Traditional marketing and communication is about getting people to do things. Web marketing and communication is about helping people do things.
“If you don’t like a particular ad on your screen, just throw it in the bin but if you found it interesting or useful, why not share the ad with your other friends - this […]
Adding features adds complexity
Many website managers fail to recognize that any addition to the website adds complexity, which may result in confused and lost customers.
The man stood looking at the woman who sat looking back at him through the glass.
“Press the # key,” she said, the slightest air of impatience in her voice. The man looked at her […]
The great big grand Web
The Web has happened in a really big way, and most organizations have not adapted to the way it has changed the world. But they will.
Organizations take time to change and adapt. That’s the one big lesson I’ve learned since I started in the web business back in 1994. It’s easy to stand on […]
