Secrecy versus openness in communication
Apple may make beautiful products but it resembles North Korea in how it communicates with the world.
Apple is to many the poster child of the Web 2.0 generation. Yet, there are few companies that are as anti-Web 2.0 as Apple. That is if Web 2.0 and social media and all that is about openness and […]
Intranet offers bright future for internal communicators
There is a wonderful future ahead for internal communicators who focus on content as a productive asset.
Giving control of an intranet to a traditional communicator is a bit like giving a pub to an alcoholic. It’s happy days. There’s so much to publish. All the stuff they never read offline can go on the intranet. […]
Information is a task
One of the greatest challenges organizations face is truly understanding the importance of, and managing the completion of, information-based tasks.
I am forever going on about managing the task, not the content or the technology. Once I was speaking at a conference about the importance of managing a website based on task success. A lady […]
Is your website a needy child?
The public website or intranet that keeps screaming for attention with useless images and vain content will get little from the impatient and sceptical customer.
The needs of the organization are great, and the larger and older the organization gets, the greater those needs become. The problem is that the internal needs of the organization rarely […]
