Don’t trust your gut instinct
In an age when computers can crunch numbers and do analysis on a vast scale, the deep flaws in our intuition and gut instinct are becoming more and more apparent.
Direct Instruction is a rigid, highly structured form of education. The teacher has very little control and must follow a series of scripts and formulas. […]
Great websites are boring to manage
Great websites help you complete simple, common tasks in a fast, efficient manner. They are boring to design and manage.
Is your website for your web team? Is it for your marketing manager? Is it for your communications manager? Or perhaps your branding manager? Or maybe some senior manager or politician?
Should it really be for […]
Are you measuring the right things?
Having enormous quantities of people visit gargantuan numbers of pages on your website is the only metric that matters. (Santa Claus is a woman who lives in the Bahamas.)
Health websites around the world have been thriving as a result of swine flu. Millions upon millions of new visitors and countless millions of new page views. […]
Is fear-mongering and fantasizing still effective?
As the media loses readers and profits it becomes increasingly shrill. But is the public becoming more and more immune to the hyperventilating message?
I have often heard it said that the news needs to make us feel bad so that the ads can make us feel good. Life is a trail of misery and […]
Swine flu, H1N1 virus, Novel flu
Governments around the world are doing everything they can to rename swine flu. They will not succeed and will end up misinforming the public.
“Government officials in Thailand, one of the world’s largest meat exporters, have started referring to the disease as “Mexican flu,” according to an article in the New York Times. “An Israeli […]
