Traditional writing skills don’t work on Web
Most web content is overwritten; too much content, too much context, not nearly enough focus on the action. Unfortunately, we’re taught to write this way.
How often are you presented with content on the Web that begins something like this: “Exciting, compelling, and effective user experiences result in high levels of customer loyalty, satisfaction, and […]
Website management: you can’t automate everything
The biggest challenge a website manager has is to understand how humans work, not how content management software or search engines work.
I recently did a workshop with a bunch of engineers in the audience. I was explaining the essential need to understand your customers by observing their behavior. “I don’t want to waste 30 minutes […]
Writing killer web headings and links
It’s vital to get the first couple of words exactly right when writing effective web headings and links.
The first two words have a huge impact on whether or not people will click on a link according to a new study by Jakob Nielsen. This basically confirms the findings of a 2004 Eyetrack study from the […]
Future of web management is evidence-based
This is the age of evidence and fact-based decision-making. Gut instinct and feelings need to be kept firmly in check.
In March 2009, Jeff Bezos, founder of Amazon, spent a week working on the floor in one of Amazon’s distribution centers. No, it wasn’t a PR stunt. There were no cameras and no interviews allowed. […]
