Great websites work beautifully
Humans are dominated by visuals. But the Web reflects a movement away from this visual dominance.
For millions of years we lived in a world dominated by visuals and images. We saw the lion coming. We didn’t need to be able to name the lion. We didn’t need to be able to write the word “lion.” […]
How many webpages can one person manage?
The Microsoft Office Online team that manages the Excel website has five people and looks after about 1,000 pages. That’s 200 pages per person.
We are still in the early stages of web management. Many web teams lack authority and resources. This generally results in very large unmanaged websites.
In a choices-overloaded world, it is not what […]
Removing poor quality content increases customer satisfaction
The Microsoft Office Online content team has found poor quality content to be like weeds in a garden. Left unchecked it smothers the quality content.
If you work on the Web you live in a culture of content production. It’s all about the creation and publishing of content. The web team has the skills to create […]
Search words versus carewords
The words we use when we search are not always the words we like to read when we arrive at a website.
Over the years, I have discovered that the way we think and the words we use when we search give strong clues as to what we want, but only clues. The words that will […]
Old news reduces search results quality
News shouldn’t be kept on a website longer than one month. After that it only gets in the way.
As we have analyzed search behavior on a number of websites, we have noticed that news keeps coming up very prominently in the first page of search results. However, customers were rarely if ever searching for news. […]
