What the Web is really good for
The Web helps us make better decisions based on us doing often very detailed research. But certain decisions don’t require any research at all.
Say you’re feeling a little hungry. Will you have a piece of chocolate or an apple? When faced with such a decision in the past, did you ever decide to Google “chocolate” […]
Avoiding search engine optimization madness
Optimize for the searcher, not the search engine. Focus on your customers, not on the technology.
It is incredibly important to get found when your customers search. However, it is even more important for your customers to find what they are looking for. And it is equally important that when they find what they’re looking […]
Your website can thrive in a recession
Properly managed, your website is the most cost-effective environment in which your customers can complete their tasks.
While U.S. retail sales grew just 2 percent in the first nine months of 2008, ecommerce sales grew by 8 percent, according to a JPMorgan analyst. Amazon’s sales revenue grew by 31 percent over the last twelve months.
The Web […]
