Top task performance heavily influences branding
If a customer cannot complete their top tasks quickly and easily on your website, why would they trust you to help them with other tasks?
You’re in a giant shopping mall. You urgently need to go to the toilet. You go to the Information Desk. There’s a big queue. After waiting for ages your turn […]
How to manage an intranet
Traditional managers often lack the skills required to understand if an intranet is successful or not.
I was once talking to a manager about how the intranet could save staff time and make things easier, when he shook his head dismissively. “It’s not the job of management to make life easier for staff,” he told […]
How Web is different from print
Of all the things that make the Web different from print, linking is the most important.
Are we tool-making animals or are we animals made by tools? It’s an old question. How much did the quill shape our minds and worlds? We invented the printing press which then invented a new society, a new way of […]
