How to manage out of date content
On the Web, nothing is more damaging to your organization’s reputation and brand than out of date content.
On Monday September 8, 2008, a story about a UAL bankruptcy began circulating on the Web. (UAL is the parent company of United Airlines.) Within hours of the story’s being released, UAL’s shares had dropped by 76 percent. […]
How to market to the information-rich
The Internet thrives in information-rich societies. Traditional communications and marketing thrive in information-poor ones.
The job of marketing and advertising was much easier in the Twentieth Century. It could inform people of genuinely novel things like cars and soap powder, microwaves and computers.
People lived rudimentary lives back then and these new products and services […]
The complexity tax
The complexity tax is demanded by those who want to create dependency.
I was reading recently about a country that had “pervasive corruption and bureaucracy”, and how this made it very complicated to do business. It reminded me about the book, The Mystery of Capital, by Hernando De Soto, in which he showed that the poorer […]
Web 2.0 is about giving up some control
Web 2.0 is part of the shift away from the dominance of the elite to the innovation of the collective.
Social media is just that-social. Blogging, wikis, rating and voting systems are based on the idea that there is value outside the traditional channels of power.
Web 2.0 and social media mean that for teachers a […]
