News you can use
Giving control of a website to a communicator can be like giving a pub to an alcoholic.
Writers and communicators have many of the skills needed to achieve great things on the Web. Public websites and intranets run on content. Writers and communicators have been trained in creating content. There should be a natural fit.
However, when […]
Google marketing: Every millisecond counts
What Google does runs contrary to much business thinking. It sees the customer’s time as the scarcest resource.
The organization is buying time from the customer. Time is scarcer than oil or gold. It is ultimately all that we have. When it runs out, everything shuts down.
“Google Deliberately Sells Fewer Ads - and May Have Gone […]
Selfish, mean, impatient customers
Information overload, news fatigue and WADD (Web Attention Deficit Disorder) are creating a brutal landscape on the Internet.
“Web users are getting more ruthless and selfish when they go online”, the BBC states in a review of a Jakob Nielsen report on web habits. “Instead of dawdling on websites many users want simply to reach a […]
Experts and organizations losing trust
Because of the Web we are putting less and less trust in experts and organizations and more and more in people like us-our peers.
The European Union’s Lisbon Treaty was recently defeated in Ireland. One of the most remarkable things about the defeat was that practically every major organization was for it. Every major political party […]
