Are your website metrics reliable?
Not only do many websites have unreliable metrics; they’re usually measuring the wrong things.
“75% of the data Web marketers collect are either misleading or inaccurate,” according to MarketingExperiments, a website optimization research company.
According to MarketingExperiments, poor data quality can be due to:
Inadequate tracking;
Improperly configured measurement tools;
Faulty test structure and protocols;
Validity threats;
Inconclusive results.
However, many websites […]
