Fixing appalling intranet search
Intranet search is appalling because people don’t want their content to get found, and the organization does not value the importance of finding.
Why do so many of the best organizations in the world have ass-and-cart search engines? The quality of search is astonishingly bad within most organizations. And what’s even more astonishing, nobody’s in charge […]
Intranets are not information dumps
The first step in creating a genuinely useful intranet is to ban the intranet team from using the word “information”.
“‘Distribute information’ is by far the primary perceived role of the intranet, increasing by 7 points from 2006 up to nearly 60 percent saying “absolutely” in 2007. However, “facilitate collaboration” stagnated at 20 percent and “facilitate […]
Are your website metrics reliable?
Not only do many websites have unreliable metrics; they’re usually measuring the wrong things.
“75% of the data Web marketers collect are either misleading or inaccurate,” according to MarketingExperiments, a website optimization research company.
According to MarketingExperiments, poor data quality can be due to:
Inadequate tracking;
Improperly configured measurement tools;
Faulty test structure and protocols;
Validity threats;
Inconclusive results.
However, many websites […]
