The power of averaged intelligence
The Web is showing us that in a great many areas of human endeavor the best intelligence lies in the network as a whole, rather than any one element.
‘The Origin of Wealth’ by Eric D. Beinhocker is full of wisdom. In it, Beinhocker challenges a lot of the principles of traditional economics. Like, for […]
Press releases: spin and propaganda
Press releases are a form of propaganda. Publishing them on your website shows your customers how you are attempting to spin the media.
The Web is where we go because we don’t believe the hype, because we don’t like being spun. The Web is the land of the thinking customer. So, why do so many […]
Expert or amateur? Both
The Web allows us to marry collective intelligence with expert knowledge. This is an unbeatable combination.
I grew up in a small farming community in Ireland. You never questioned the expert. The teacher, the priest and the doctor ruled. The idea that they might ever be wrong was not even an idea.
Well, the teacher, priest […]
The new web communicator
The Web offers one of the most significant opportunities to communicators in modern history, but requires a total redefinition of what communications is.
Traditional communications is one-way, passive and past-tense. It is all about telling people what you have done, what you are doing, or what you are about to do. There is a core belief […]
