Your website: Just words?
Words are the building blocks of every website. But then, words are the building blocks of modern civilization.
Presidential candidate, Barack Obama, was recently accused of being all words and no action, of being lots of rhetoric and little substance. Here’s how he replied:
“Don’t tell me words don’t matter. ‘I have a dream.’ Just words? ‘We […]
Some customers are not worth caring about
Website success has as much to do with figuring out who is NOT your customer, and the information you will NOT provide, as anything else.
Some customers are not worth the effort. They say that the customer is king, but on the Web the customer is dictator. The customer is impatient and demanding, with their finger […]
How I came to love Ryanair
The Web customer is increasingly immune to marketing hype and advertising dream-making.
Ryanair sells cheap flights. Over 40 million people bought cheap flights from them in 2007. But Ryanair is a company that many love to hate.
It’s partly an Irish thing. Ryanair was this tiny Irish company and now they’re hugely successful. They’ve become too big […]
Is the organization the enemy of the customer?
What is good for the organization and what is good for the customer are not always the same thing.
Organizations are used to saying to customers: “Here’s what we have. If you like it, you’re going to have to adapt to how we do business.” But on the Web, the customer has much more control. The […]
