Web professional: Are you ready to serve?
Those who enjoy serving customers will be the ones who create successful web careers.
A website is self-service. Customers do things on websites that they would otherwise have needed help doing. Self-service is attractive to organizations because it reduces staff costs. It is attractive to customers because it is convenient, fast and generally discounted.
Self-service is […]
When search words are misleading
The words people use when searching are not always a true reflection of what they’re really looking for.
Millions of people search for cheap hotels but are they really looking for a cheap hotel? Or are many of them in search of a five star hotel at a cheap price? And even if they are looking […]
Great websites do, not say
Never tell people what you’re going to do for them on the Web. Just let them do what they came to do as quickly and simply as possible.
“Welcome to our website.” What? I’m in a hurry. I don’t want to pass meaningless pleasantries with your website. I don’t want to shake its hand. Or talk […]
The first corporation was built on content
Sears Roebuck was one of the very first large corporations. It was in the mail-order business. It used content to make the sale.
In 1906, Sears Roebuck opened a mail-order plant in Chicago. It was the largest business building in the world. The Sears catalogue stated that the plant was using “every known mechanical appliance for […]
