Killer web content examples
Out of 18 choices, why does one piece of content get 49 percent of the vote while another gets 0 percent?
Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 countries with almost 3,000 people. People were asked to scan 31 headings and 18 […]
Evidence-based website management
The Web is the perfect environment in which to make management decisions based on evidence and facts, rather than emotion and opinion.
The educated guess and the gut instinct are-like the action hero-vastly overrated. In human psychology there is a compelling attraction to the idea that the gut instinct is the seat of wisdom.
Listening to your […]
Time for content to become more scientific
Senior managers don’t take content seriously because people who write content don’t come across as being serious. If content professionals want more respect, they need to present content as a science, not an art.
I have spent most of my adult life writing content, or else advising people on how best to write and manage it. […]
Intranet personalization: does it work?
The theory of intranet personalization is wonderful. The practice is generally woeful: hugely expensive implementations that totally fail; massive maintenance overheads and very little employee uptake.
According to the Jakob Nielsen report, Intranet Design Annual 2007: The Year’s 10 Best Intranets, “Many entries and almost all of the winning intranets offer extensive personalization features.” This is […]
