[More] or (Less): Seth Godin
Seth Godin is one the most interesting and most enthusiastic thinkers on marketing. Here he’s written an insightful piece on how we are driven to do more but often need to do less. More has the upper hand because we’ve been doing more for a long time:
More has been around for thousands of years. Kings ate more than peasants. Winning armies had more weapons than losing ones. Elizabeth Taylor had more husbands than you.
