Are you an Omnivore or a Connector?
What kind of digital citizen are you? Pew Internet and American Life Project have conducted a survey designed to classify Americans into different groups of technology users. The survey results shows just how many people still find the web unsatisfactory
49% of Americans only occasionally use modern gadgetry
and many others bristle at electronic connectivity
In our industry we tend to talk a lot to the web savvy ICT enthusiasts, the 8% of web users that Pew describes as Omnivores. The survey is another reminder of the large chunk of customers out there who don’t consume information goods and services at a high rate or use them as a platform for participation and selfexpression, they regard ICT with suspicion or frustration. Pew have created a
Survey report PDFTypology of Information and Communication Technology Users
