Web’s key management metric: task completion
Supposing someone has to visit 20 pages on a website to complete a task, when with better management, they would only have to visit 5. Thus, the more page impressions, the more frustrated customers become.
If a website has lots of repeat visitors, does that mean they couldn’t complete their tasks on their first visits? If […]
[More] or (Less): Seth Godin
Seth Godin is one the most interesting and most enthusiastic thinkers on marketing. Here he’s written an insightful piece on how we are driven to do more but often need to do less. More has the upper hand because we’ve been doing more for a long time:
More has been around for thousands of years. Kings […]
Web task management principles
Web task management is about managing your website around common tasks. Success is measured on the completion of these tasks.
What is different about web task management? Traditional website management focuses on managing the technology and/or the content. Such website management approaches are generally project-based.
Under traditional web management models, for example, launching a search engine […]
Are you an Omnivore or a Connector?
What kind of digital citizen are you? Pew Internet and American Life Project have conducted a survey designed to classify Americans into different groups of technology users. The survey results shows just how many people still find the web unsatisfactory
49% of Americans only occasionally use modern gadgetry
and many others bristle at electronic connectivity
In our industry […]
How to professionally manage search
To manage search on your website, don’t manage the technology or the content. Manage the task. Success is about finding, not searching.
The following are the steps involved in professionally managing search:
Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search volume.
Identify the correct […]
Why was the milk kept at the back of the supermarket?
Supermarkets are 77 years old in August and they have learned many lessons in self-service that can be applied to websites. Getting a litre of milk must be amongst the top tasks of customers going to a supermarket yet traditionally milk was always at the back of the store. Old style grocery marketing suggested you […]
Google changes information management
The success of Google proves that if you manage content professionally, tremendous value is delivered.
Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet (restroom) is. You give them instructions and off they go.
After a few turns they […]
U.S. Army clamping down on soldiers’ blogs
The U.S. Army is tightening restrictions on soldiers’ blogs and other Web site postings to ensure sensitive information about military operations does not make it onto public forums.
This is not just a problem for the U.S. Army. Many organizations are struggling to find a balance between being open and not allowing secrets out.
U.S. Army clamping […]
