The simplicity-complexity trade-off
Customers buy complexity in the same way they buy insurance. It’s a bet against the future. They think they might need all these extra features at some stage in the future. Joshua Porter of User Interface Engineering has a very interesting piece on this trade-off:
People are reluctant to make trade-offs because they can’t predict what […]
Senior managers should use, not just support, the intranet
Toby Ward’s excellent series of intranet case studies illustrates, through a Nordea case study, an often underestimated dimension of intranet success: Senior managers personal use of the intranet.
We all want “management support”, right? Well, often enough we have it. In words. They say they understand and value the intranet. They want it to be the […]
Activating customers key to success
A Jupiter Research study confirms the importance of online reviews. “33% of Internet users find their buying decisions being influenced by sites with consumer generated reviews and content”, according to Searchengineguide.
While this is interesting enough, although not that new, Searchengineguide concludes with a point that goes beyond interesting. It might be critical to your online […]
Does complexity sell?
Donald Norman is one of the best thinkers on design around. He has written an excellent piece on why simplicity is associated with a product that is less powerful and useful. More features = more sales? It’s often true …
So, of course I am in favor of good design and attractive products. Easy to use […]
Learning to love the stranger
The future belongs to those who can combine the strength of community with the openness of globalization.
Scandinavia is an amazing place. You would think its high taxes would discourage entrepreneurship, yet it produces some of the most innovative companies in the world.
Every time I visit Denmark I’m struck by the cooperative and collaborative nature […]
We read *more* on the web
The most surprising finding of upcoming Eyetrack 2007 is this, according to the researchers: A much larger percentage of story text was read, on average, online than in print.
77 % online
62 % in broadsheet
57 % in tabloid
These findings could of course be used as an excuse by lazy editors (or their managers) for not writing […]
