Why simplicity is essential to web design
A simple website charges you less time. A complex website charges you more time. Time is your most precious resource.
Simplicity is highly overrated, according to Donald Norman, a design thinker I very much admire. “I’m a champion of elegance, simplicity, and ease of use,” Norman writes. “But, as a business person, I also know that […]
Observation for customer centric self-service
I often exhort people to observe their customers trying to use their website. Sometimes this comes out as “you should do some usability testing†which sounds nerdy and doesn’t really show the centrality of observation in managing in customer centric way. This story about British retailer Tesco illustrates it perfectly….
