Keeping Up With the Web’s New Lingo
Being customer-centric is about understanding the language of your customers. But language is changing at a dizzying pace on the Web. A Business Week article takes an interesting look at the phenomenon:
Making judgments about terms related to new Web technologies and activities is particularly difficult. Online, tech industry, and marketing jargon easily spreads from the campuses and cubicles of the companies creating and promoting new Web products to the masses surfing the Internet. How much of the lingo rises to the level of a commonly understood word is debatable. Does “vlog,” the shorthand for “video blog,” warrant inclusion in the dictionary? “Blog” is there, after all. How about “crog,” a mash-up of “carefully researched” and “blog”? And for that matter, what about “mash-up,” the term used to describe a combination of disparate software or Web-based applications, often from completely different sources.
Keeping Up With the Web’s New Lingo
