Crowd clout, crowdsourcing: customer power
The Web gives more power to the customer than the traditional organization. Customers can now organize in a way they never could before. From a trendwatching.com recent article, Crowd Clout:
The power of groups, the clout that crowds can exercise to get what they want, is nothing new. What is new, however, is the dizzying ease with which likeminded, action-ready citizens and consumers can now go online and connect, group and ultimately exert influence on a global scale.
A more cynical view from PC Magazine:
The pitch for crowdsourcing is that people coming together on a single topic can generate better, richer, and more relevant journalism than one reporter going it alone. Team journalism is not a new idea, however.
Is Crowdsourcing Really the Next Big Thing?
Assignment Zero’s list of topics, articles and resources on crowdsourcing
