Crowd clout, crowdsourcing: customer power
The Web gives more power to the customer than the traditional organization. Customers can now organize in a way they never could before. From a trendwatching.com recent article, Crowd Clout:
The power of groups, the clout that crowds can exercise to get what they want, is nothing new. What is new, however, is the dizzying ease […]
Keeping Up With the Web’s New Lingo
Being customer-centric is about understanding the language of your customers. But language is changing at a dizzying pace on the Web. A Business Week article takes an interesting look at the phenomenon:
Making judgments about terms related to new Web technologies and activities is particularly difficult. Online, tech industry, and marketing jargon easily spreads from the […]
