Activating customers key to success
A Jupiter Research study confirms the importance of online reviews. “33% of Internet users find their buying decisions being influenced by sites with consumer generated reviews and content”, according to Searchengineguide.
While this is interesting enough, although not that new, Searchengineguide concludes with a point that goes beyond interesting. It might be critical to your online success:
90% of the users that visited social media and social networking sites did NOT post any content. Convincing your happy customers to review you may be one of your biggest challenges when it comes to getting involved in the social media space.
